An Interactive-Content Technique Based Approach to Generating Personalized Advertisement for Privacy Protection
نویسندگان
چکیده
Personalized contents have been getting more attention from industry and academia due to its effective communicative role in product advertisements. However, there exist potential threats to the customer’s privacy in conventional approaches where a data server containing customer profiles is employed or the customer profiles is required to be sent over the public network. To address this, this paper describes a framework that employs a script-based interactive content technique for privacy protection. We illustrate our approach by a sample scenario.
منابع مشابه
A Smart Targeting System for Online Advertising
With the rapid increase of online advertisements in marketing, as well as the user's attention resources are becoming scarce, targeting technique is applied to improve the efficiency and effectiveness of online advertising by delivering the right advertisement to the right audience, at the right time and situation, and with the right method. The attention of current targeting is transformed fro...
متن کاملInteractive Video Advertising: A Multimodal Affective Approach
Online video advertising (video-in-video) strategies are typically agnostic to the video content (ex.: advertising on YouTube) and the human viewer’s preferences. How to assess the emotional state and engagement of the viewer to place an advertisement? Where to insert an advertisement based on the content in an advertisement and a specific target video stream? Surely these are relevant question...
متن کاملThe PROBE Framework for the Personalized Cloaking of Private Locations
The widespread adoption of location-based services (LBS) raises increasing concerns for the protection of personal location information. A common strategy, referred to as obfuscation (or cloaking), to protect location privacy is based on forwarding the LBS provider a coarse user location instead of the actual user location. Conventional approaches, based on such technique, are however based onl...
متن کاملA centralized privacy-preserving framework for online social networks
There are some critical privacy concerns in the current online social networks (OSNs). Users' information is disclosed to different entities that they were not supposed to access. Furthermore, the notion of friendship is inadequate in OSNs since the degree of social relationships between users dynamically changes over the time. Additionally, users may define similar privacy settings for their f...
متن کاملAdvertising via mobile terminals delivering context sensitive and personalized advertising while guaranteeing privacy
Mobile terminals like cellular phones and PDAs are a promising target platform for mobile advertising: The devices are widely spread, are able to present interactive multimedia content and offer as almost permanently carried along personal communication devices a high degree of reachability. But particular because of the latter feature it is important to pay great attention to privacy aspects a...
متن کامل